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PAN LONG YUN HAI

盤龍云海排毒養(yǎng)顏膠囊

作為盤龍云海二十多年的主打品牌排毒養(yǎng)顏膠囊，目前面臨著原有消費(fèi)者的老齡化加劇與流失，不得不考慮開拓新的市場。因此產(chǎn)品包裝形象將是本次突破的重點(diǎn)，包裝形象既要考慮原來消費(fèi)者對產(chǎn)品的印象又要對新的消費(fèi)者產(chǎn)生購買欲。新的包裝設(shè)計就圍繞老包裝的基本要素結(jié)合其經(jīng)典廣告語“排除毒素一身輕松”進(jìn)行升級創(chuàng)作。

盤龍云海排毒養(yǎng)顏膠囊品牌設(shè)計

 

作為盤龍云海二十多年的主打品牌排毒養(yǎng)顏膠囊，目前面臨著原有消費(fèi)者的老齡化加劇與流失，不得不考慮開拓新的市場。因此產(chǎn)品包裝形象將是本次突破的重點(diǎn)，包裝形象既要考慮原來消費(fèi)者對產(chǎn)品的印象又要對新的消費(fèi)者產(chǎn)生購買欲。新的包裝設(shè)計就圍繞老包裝的基本要素結(jié)合其經(jīng)典廣告語“排除毒素一身輕松”進(jìn)行升級創(chuàng)作。

As Panlong Yunhai’s flagship brand of detoxification and beauty for more than two decades, it is now facing the aging and aging of the original consumers, and has to consider opening up new markets. Therefore, the product packaging image will be the focus of this breakthrough. The packaging image should not only consider the original consumer's impression of the product but also have a desire to purchase for the new consumer. The new packaging design revolves around the basic elements of the old packaging and its classic slogan, “Exclude Toxins All Easy”.

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